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Multi-awarded writer conducts workshops in Berlin PE Print E-Mail
Written by Philippine Embassy Webmaster   
Monday, 09 July 2012

 

Prof. Isagani Cruz facilitating a writing workshop at the Philippine Embassy in Berlin.
Dr. Isagani Cruz, multi-awarded writer and educator, conducted writing workshops at the Philippine Embassy in Berlin from 5-6 July as part of Embassy’s continuing capacity-building program for officers and staff. 

 

Consul General Mardomel Celo Melicor discusses contents of an Embassy publication with Dr Isagani Cruz during the workshop.
During the workshop, entitled “Writing to Communicate”, Dr. Cruz discussed the fundamentals of effective writing in relation to the various communication materials prepared by the Embassy. The workshop included the review of previous press releases issues by the Embassy. Dr Cruz also gave tips on preparing reports and writing newsletter articles.

 

Dr Isagani Cruz awards a certificate to Mr. William Tan as other Philippine Embassy officials look on.
Dr. Cruz tackled the ways that the Embassy can effectively communicate through social networking services and other Internet-based platforms such as Twitter, Facebook, and email blasts. He analyzed the elements of existing Facebook accounts or pages of various Philippine embassies and suggested means of improvement. He also compared and contrasted various Embassy websites, with recommendations on how to keep readers’ interest. 

 

The concept for the writing workshop was developed by Dr. Cruz in close coordination with Ambassador Maria Cleofe Natividad, based on an assessment of the writing needs of Embassy staff.

 

Dr Isagani Cruz is widely recognized for his contributions to Philippine literature. He is a member of the Palanca Hall of Fame since 2004, havin won the prestigious literary award several times. He also won the SEAWRITE Award in 1991, the Centennial Literary Contest Award in 1998, and the Gawad Balagtas Award in 1999. A friend of the Embassy, Dr. Cruz has been an active agent in improving bilateral cooperation with Germany, particularly in the field of cultural relations– END